Hello, and welcome to the first updated post of the year on the blog! I overhauled the blog, so welcome to the new format! And what an exciting episode to kick off this new chapter! I will be updating the old posts that didn’t transfer over or never made it to the blog, so please keep an eye out.
This exciting episode is with Kasper Sierslev, author of Win-Win-House, Moving in House, CCO at Zite, and an overall guru of marketing. He walks us through his design process and introduces and explains his latest books. He also explains why those of us in design should think more about marketing. This is an episode you truly won’t want to miss. His company can be found at:
and a free copy of his book for my listeners can be found at:
Please enjoy the show, and as always, the transcript of the episode is down below!
It’s time for Architecture, Coffee, and Ink.
20 sec intro music
Hello, this is Hollywood C and you’re listening to Architecture, Coffee & Ink, a podcast dedicated to introducing concepts, detailing designs, and tackling the architecture you might not realize the meaning behind. I’m your hostess and I’m here today to start introducing you to the designs that make you wonder why.
Tagline: So, I asked you to brew your coffee, grab your sketchbook and pen, and let’s begin.
Hello, everyone. I am so excited to have you guys join me today for another interview or conversation episode, this time with Kasper Sierslev, author of Win-Win-House, Moving in House, CCO at Zite and an overall guru of marketing. He walks us through his design process and introduces and explains his latest book. He also explains why those of us in design should think more about marketing and talks through some of the latest trends. With that, join me in welcoming Kasper to the show.
INTERVIEW BEGINS:
Hollywood C.
Thank you so much for coming on to the show. I’m so excited to have you today. Do you want to just go ahead and introduce a little bit about yourself? Maybe your company as well?
Sierslev
Yes, I would like [to]. So I’m Kasper or I come from a company called Zite, which builds and runs in-house agencies for various number of companies. We also just help them build it and then leave again. And so it’s mostly from hitting perspectives that I do this. I’ve been working in advertising agency for,… I don’t know the first 15 years of my career, and then I switched to in House and building in House agencies at companies like Merck and Saxobank and Georgians and so very different companies. And I wrote a few book- Two books – about it and a sidetrack book on the way there, because I couldn’t concentrate. So, I’m kind of involved in a lot of different things, but my main focus is of course this is the Zite company where we build in-house agencies.
Hollywood C.
So, I definitely have read your book Win-Win-House, just that one. I was hoping to read the others, but I didn’t get a chance yet. But I was actually interested in bringing you on the show because I know that as designers, we really don’t think about marketing a lot, but we should. And it should definitely be a fundamental part of our companies. For all of the students interested in learning, what would you say they need to know most about marketing? Just the broad strokes, before we dive into the specifics.
Sierslev
I think.. you can… I think I have a few main points. You can easily get overwhelmed by all the tools and all the platforms out there. I mean, it’s so easy to spread yourself then and use your money on Facebook advertising on Meta, Instagram and so on. And [think] you need to be everywhere; you need to do display banners and everything. And I would say, don’t do that. You’ll waste a lot of money. Focus on something, maybe focus on a good idea. At the moment, what I see are the best ideas, is something happening in real life. So, do something somewhere that people will notice. Maybe just a small, small, tiny percentage of your target audience and then use that to create content. So, that would be my main tip today, is do something good that people will notice. Something that stands out of the ordinary. A splash of something, instead of trying to post something every day, or create banners and ads in newspapers and so on. Because you will, you will spend a lot of money.
Don’t get too focused on measuring. I mean, I love data, but sometimes you end up measuring the last point, instead of, you know, what big impression you’re actually making. So that would be my main advice with someone just moving into marketing. And then it’s about tests and learn[ing] and try out and make a lot of mistakes, I think. Make small mistakes, that you can afford. And then learn from that, test out things, hypothesis and so on.
Hollywood C.
OK. Well, thank you. That’s great advice. When I first left grad school, I realized they never taught me anything about marketing, which is funny. A lot of us will go into our own firms. We’ll go into, you know, our own companies. And so, I was looking at your portfolio and I saw that you did the “Watt Now?” ad, I think it was, with the cars, the Hyundai-
Sierslev
Oh, yeah, yeah. “Watt’s Next?”
Hollywood C.
“Watt’s Next!”
Sierslev
So, we actually, it was actually a follow up. So, we did a Hyundai ad when they first introduced their first new design, uh. So, they brought in a brand-new design team, and they want to change the brand perception. They launched a car called Ionic 5, uh, two years ago, I think, in Scandinavia at least. And for that one, we did, they wanted to say everything, but just in two words and it should go on a billboard somewhere. We did something, an ad called, “Say Watt?” or “Say Watt?”. That’s because, I mean, we’re using a word, for yeah, for electricity and so on. And then we needed to do a follow-up, and we kept playing on the words of “Watt?” and that so we did “Watt’s next?” which is you know, the obvious one. And then we did a few ones about, you know, “Watt is Love?” and yeah “Watts inside Matters” or something like that. So we did a few ones to play around with that word, which really got a lot of attention from just showing a car, and I guess that’s kind of the technique that I sometimes teach is to do this mix.
Now, I’m just going down that that road- try to do a mix when you do ideas. Try to take one word, or one sound, or one image, from one point that you want to talk about, and one point from the company brand or something. If you look at McDonald’s ads, they’re very good at doing this. Very simple, very graphic way of taking one product, let’s say it’s the logo, or it’s the product or the fries. So, let’s say they want to do a Halloween ad. They use the logo and then they want to say something about Halloween. And they can see that the logo actually reassembles two ghosts. So, they just put in two dots as eyes. And then you have a Halloween ad or something like that. Or it could be… they also did one with the fry box. Just having two fries with ketchup on one of them. So, it looks like, you know, teeth from Dracula or something like that. And that’s another way of using it. So, I don’t know what it’s called, the method, I call it the cross method or the mixed method, which is a very simple way to get graphical ideas for advertising. And that’s kind of what we did here.
So, we want to say something, take a familiar phrase… I’m not going to explain it. I hate people explaining their jokes or something like that. But the idea was to take something from one area. Like in this case, it was talking about electricity, or power, or something like that. And then at the other the other side we wanted to say something. That this is something you should look at. It’s something that stands out, it’s what’s coming next, and something like that. So, it’s very easy when you break it down, but sometimes it’s just really… You know it, it stands out when you just have two or three words. Just big headlines, instead of trying to explain everything. And yeah, in a billion words. It’s difficult, until you do it.
Hollywood C.
No, it was a really powerful ad. I felt like it was the perfect example of like, all of our teachers tell us, simple is sometimes better. And if you go too far in the wrong direction- but like, you had such a beautiful well-done series there. I really loved it. Speaking of your process, do you mind just kind of explaining like, how your process goes, before we kind of dive into more about your book and your expertise?
it’s really difficult to do a hundred bad ideas in a row.”
-kasper Sierslev
Sierslev
Yeah, I really like talking about that. That’s, I mean, I’ve started a small school here, in Copenhagen, three years ago. And I always had this- and I mean, I know probably all the great people I know, have this self-doubt, questioning, ‘why am I doing this?’, ‘I’m not good at this.’ And so, I started actually looking in at methods: ‘How do you create something new?’, ‘How do you develop ideas?’ And I’ve studied and read a lot of books about it. So, my method is, just get a lot of **** out. I mean, I have this saying, I say ‘it’s really difficult to do a hundred bad ideas in a row’. So, if you don’t judge and you just start creating, just writing everything down, there will be something that springs to another idea. And if you share them with someone, which is a really good idea. Not a big brainstorm with 10 people- two people, three people at the max. You can actually you, you know, my bad idea becomes slightly better when someone listens to it and says, oh, maybe if we take this part, and this part, it will be great. Do a lot. And this is where I think tools -I mean AI tools, the simple ones, just like chat [come in]. Is really great for just creating, getting you the first half of the way the 50%, the 60%, just putting out bad ideas that you can pick from and start working on. So that’s my process. The first one is just, and I start often, I start actually with this process method, mixed method. So, let’s say I wanna do a fast Internet or something like that. Then I would have, like you know ‘Fast’ in one row, and ‘Internet’ in the other one. So, it could be anything that relates to fast. So, chipped, running, lightning, anything, all the bad things that you come up with, but sometimes the cliches often spark something else. And the other row, I would have something with Internet, so it could be the Wi-Fi symbol, or Ethernet cable or anything, a mouse, or something like that, you know for computers. And then it’s just starting to combine those, try to come up with ideas, images, a word, something that you just haven’t used before and that’s yeah, that’s my method actually. So do a lot of those. And share them, and then hopefully someone will pick it up. Yeah. So that’s my method that I try to teach, and I would say rather do one great idea than try to create like a gazillion bad idea or mediocre idea to post something every day. Do something that stands out, that people will notice.
Hollywood C.
Well, you said that you started a school, up there? Do you mind saying a little bit more about that? That’s so interesting!
Sierslev
So, I didn’t start the entire school. So, it [started], I think, 13 years ago, and I didn’t start that, for like an advertising school to teach people how to create ideas and advertising. And then they started a copywriting course, seven or eight years ago, and then three years ago- four years ago- I started the content course, as such, where we have we started out with 30 nights. That’s uh, every Wednesday for, yeah, almost a year. Where we’re talking about social media, and how to create content, and so on. So, I think I cut it down to 20 nights now, because it’s taking too much time. I only teach one night and then I’m the what do you call it? not the headmaster, the class teacher.
Hollywood C.
Professor?
Sierslev
Sorry?
Hollywood C.
I said, the professor.
Sierslev
Yeah, I guess, I’m introducing the different subject matter teachers, so it’s all people working in the advertising or content industry coming in and doing one class one night. So, whenever we talk about AI or we talk about the new thing, we bring someone in who just did this great case or working with it every day. So, I’m just there making sure everybody is OK. And then I have this one teaching ideas and how to come up with ideas night. And that’s basically it. And now we’re changing the name to something else. But I can’t reveal that.
Hollywood C.
No, I totally understand. That’s so cool. That’s so interesting too. I have a special place for teachers and learning and stuff like that. So, I always love to hear that connection. But I did want to go just kind of dive into, you know, your experience, as well as trends in the field- because you said you have a lot of experience. So, you’ve seen kind of seen as the markets have been evolving. Is there anything you could say to that front maybe?
Sierslev
Yes. So, every year we actually do- and I just bought it along, a report called the In-house Barometer-
Hollywood C.
OK.
Sierslev
-In lack of a better name. Where we talked to, you know, a thousand marketing people, about where is it is. And I’m very much into in-housing, bringing things close. I mean to the to the company. So we talk to marketers. Where do you think the in-house marketing is going. And we just did that, and I have been working on it all day, so it’s coming out in, in March, the ‘24 report. One of the things I think is really interesting in that one, is both due to maturity in the companies, but it’s also of course tools in AI and such, is that more and more companies are now bringing in creativity. And I think that’s really interesting. So, you get kind of the best of both worlds, you have the advertising agency, where you have a lot of creative people working on great ideas, but you also get that product knowledge. And actually, working in-depth with things and a lot of companies. So, I think that’s really one of the things that’s happening right now, is that big companies are bringing in creative people to work on their brands in-house, because they have the tools and the platforms. So that’s a I think that’s a big insight. It’s been kind of like in-house agencies have been where people come to die for a creative career, for many years. And then I think for the last 10 years there’s been a shift towards actually working to bringing in really, really talented people and working with, the creativity in-house. So, I think that’s really interesting.
Hollywood C.
Yeah, that is very interesting. It’s interesting because I do think that as designers, we do a lot of marketing, but we consider marketing to just be like a rendering, of here’s my building. And that’s about it. Your book, The Win-Win-House, was talking a lot about the bringing it in and not to be afraid of it. And the advantages and disadvantages of it. But you were talking in one chapter, about letting everyone contribute, but realizing that everybody does have their roles for a reason. So, I was kind of interested in kind of talking through that dynamic a bit with you. Could you just expand on that idea and how people can contribute to a team positively?
Sierslev
Yeah. So actually, that’s the biggest trick, when we build in House agencies. Is to let people do what they’re best at. So, you have, of course, you can have the now referring to as the brainstorm or the startup project, where you invite people in and you hear them out and, that’s one of the great advantages of being close. That you can just walk down to the engineer who did the product, or the architect to design one part of it and ask what why did you do this, and what’s the great thing about it. But then as you move on, you have to let people do what they do best. One of the things I’ve seen, that a lot of companies are failing at when they build in-house setups in any way, is that they like, they make the designers also be their own project manager, and they invite them into all the meetings, and so on. And that’s a lot of waste on peoples’ time. It’s also really difficult to be creative in just in a time slot from, yeah, from 9:00 PM to 10:30, you have to come up with a great idea. Then you have to attend this meeting and just sit there and listen, because later on you will need this information. Maybe.
Instead, try to let people do what they do best. And that’s, I think that’s really important. Start up having a lot of opinions. And listen, some of them might be good and some of them, some people you know, there’s always someone in the organization that does something completely different. It might be client service or something like that. The reception is to pick up the phone, and say people are always complaining about this and that. And maybe that’s a good way to actually pick up on something, if maybe there’s a, there’s a human problem behind that business problem that you are trying to solve. Maybe there’s, yeah, a different way to do it. I think I have an example in the book from when I was at Georg Jensen, do we have time to? I’ll just go through it, it’s a fun example.
So, Georg Jensen is uh, it’s a very old Danish jewelry company and home decorating company and we just did a new website. And it was very Scandinavian-ish in its look, very pale and bright colors and so on. And then the web designer came down, and said, actually it was the head of our e-commerce platform, came down to our floor. We’re very lucky- we had different floors, so we have Silver Smiths doing the craftsmanship in the basement, and then we have an archive with designs and everything on the top floor, and then we have all the departments in the same building. So, it’s very, very nice. So, he came down and said, oh, it’s not working, the new design, it’s too, too pale. People don’t click on the buy button; you need to change the color and so on. And we said, ah, that can’t be true- it can’t be the color itself. So, let’s just dive into it and ask some people and we looked at this hot jar, this heat map of where people are going. And we noticed a lot of men were just coming in, going to the shop page, finding the ring they want it, and then clicking on buy. And they clicked on buy again. And they clicked on buy third time, and then they realized there was a small drop down on top of it where they need to pick the size of the ring they were buying. And that’s where that’s where most people, at least all men I know freezes. And this is what they did. They just stopped. The mouse was just completely still. And then the browser shut down. So obviously the problem wasn’t finding the buy button and clicking on it. The problem was that they didn’t know the size of the loved one’s ring finger and what size of ring they needed. And I think that’s about identifying a human problem.
So the problem wasn’t changing the color or designing something, it was solving a problem with something. So, what we did was create a small app for the phone where you could steal a ring from your loved one and place it on the screen and you could see the size, and then of course also buy your competitors’ product. But I mean, you win-some, you lose-some and the best part was that once we did it, we didn’t really plan for it. It wasn’t part of our marketing plan. We did it very simple. And it’s started spreading. So, people, mostly women, that were just, sharing the app on Instagram, and saying “hey Thomas, I think this is something for you. And now there’s no excuse” or something like that. So, it’s really, really an easy way to get to that reach. And we were actually solving a problem for our customers. Instead of just doing ‘marketing’. So that’s one of the things I also tried to teach at the school, is try to help your customers’ customers or your customers solve something. Maybe they have a problem that you can solve with your product or your marketing instead of just, you know, doing a big billboard or something like that. I think that’s a great example of when you’re in house and you’re not limited to being a graphic designer or a copywriter, that you can actually, you know, talk to people, and try to figure out what the problem is and try to solve it together.
Hollywood C.
That is brilliant. I love that ring idea. That’s amazing. How often would you say you use technology and AI? Is it increasing more as the years go by, in your stuff?
Sierslev
Yeah, I think… I use AI every day. So, I mean, I use it for brainstorming, one of our agencies were launching an electric car brand for a Chinese brand and it wasn’t really picking up. So, that’s a great example of using, you know, ChatGPT or any AI actually. So, they were launching, an electric car brand from a Chinese car brand and it wasn’t really picking up, so they started using it and asking questions on ‘why people don’t like to buy Chinese electric car brands’ or ‘what’s the what’s the biggest friction towards buying a Chinese car brand’ and getting [results]. And that’s just an example of how people are using it now, to get ideas, to get that starting point. Maybe not solving the problem but getting from a blank piece of paper to something you can start on. I mean, it’s mostly in the idea phase and the copywriting phase right now, that we’re using AI.
Hollywood C.
That’s interesting. I feel like every day I turn around there’s another application of AI that I didn’t even remotely consider, though it’s interesting to hear that you use it in your work, especially for brainstorming, because I feel like that’s a good starting point for people who get, I guess, that paralysis of a blank page. Where you just kind of look at something, and don’t know where to begin. So I did want to go ahead and just kind of talk about what would you say is one of the biggest lessons you have learned over your time working with companies, and experiencing things? And I know that you said, you may have said it earlier, that you like going on guest tours and like speaking with people as well. So like, what was your biggest lesson as you’ve grown in your career?
Sierslev
Actually, I would say now I’m coming back to some of the things we talked about earlier, but one of the biggest things is actually learning about methodology to getting ideas. So, find your workflow. I mean, I talked to old creative people who said, ‘ah, yeah, you know, I read some about it, and then I go down and have a cigarette or something like that.’ And that’s not really a method, in my opinion, and it’s also dangerous and you shouldn’t do that. Uh, but so, so for me it is when you start mapping out, saying what kind of there are different ways to get ideas. How do you how do you find your method to actually getting something done. And it’s really scary, having that white piece of piece of paper, so trying to get something on the desk or on the walls or something like that. So that’s one of my main things, the other one is don’t jump- I sound really old when I say all this about data and stuff. But don’t jump to the computer, you know, no matter what you’re doing, try to sketch it out. Even if you’re bad at drawing. I mean a bad drawing with a good idea, is still better than something that looks amazing but is kind of sketchy in the you know, the idea when once you start to look at it. You could really make things look great with no idea but if people will buy in on your bad sketch with a ****** headline, no great headline in black ink, then it will be good no matter who does it afterwards. So, I would say, try to walk away from the computer, put down your phone for a while, and actually, yeah, do it by hand, first. That’s really my main tip to both students and to my own employees.
Hollywood C.
Speaking of your own employees, what’s next for your company? What are you guys looking forward to in the future?
Sierslev
I mean, at the moment we are only in Scandinavia, we have a production company in in Vietnam where we do a lot of 3D animations and stuff. But we’re really moving on for outside Scandinavia, the books been translated to German. Which is scary because I don’t know any German so it’s going to be difficult to give a talk there. But we’re also moving into the US and to UK as well. So that’s the, I mean in terms of just expanding what we’re doing. Then we’re also looking into different models. We very much like to be, we call it antifragile and opportunistic. So not necessarily what got us here and our [past] model is not necessarily what will bring us on. So, right now we’re looking into be more, build a more flexible setup, hiring remote workers that we can, that can help. So even though we call it in-house, not necessarily be on the premises of the company. But just working on that one brand and be, you know, fully on-boarded in that brand, but not necessarily staying in that city where it where it is so. Being more flexible I think is one of the things that we are really looking into and then of course more tools, AI. I think that’s where the big the big change is right now, I mean we can see that we can do more in terms of images. There are just some regulations that we are a bit scared of in terms of our current setups, but using it for explaining an idea for doing something that we can test with audiences. I mean that’s really where we’re using, image generating tools right now. So yeah, so AI of course. And then also being able to work remote building in-house teams that not necessarily sits in the same premises as their company.
Hollywood C.
That’s awesome. Well, what about you, yourself? What’s next for you? Another book in the works or anything exciting?
Sierslev
Actually, there is. Yeah, I thought I had the manuscript here. So, I I’m actually working on a book. I thought I was further and then I started reading it here on vacation, that kind of, you know. And I realized some of it was really ******. So, I have to redo some of it, but that’s and it’s really working talking about. It’s called at the moment, a working title, called Creativity Within. So how do you work when people and when companies start to bring in more creative people? How do you manage that because it’s a different kind of breed, different kind of talent that you bring in, in a corporate world. How do you work with the creative guys over here and the corporate world over here? So, yeah. I’m working on that. It’s kind of diverse at the moment so, but it’s it will come in, I would say May or April something like that, I’m almost done. It’s just when I start reading it, I need to change something, but it’s it’s both the methods, how do you actually do it yourself? How do you teach creativity to your employees, but also why, you know, how do you explain the importance of being creative to the guys in the suits and ties and so on. So, it’s also about how do you measure creativity? How do you show that that impact to the business people, because I think that’s also where creative people struggle when they move into the corporate world. Hopefully another guide for people like myself.
Hollywood C.
No, that’s awesome. I mean, congratulations. You said you were almost not done and then you said, May, that is very close to the end. So, Congrats.
Sierslev
Oh, I was done. I think there’s like 320 pages, but then when you read, start reading it again, you know, and re-editing and so on. You realize there’s something you need to switch and then things you need to take out. It’s a very normal process, but it’s just not as fun as writing.
Hollywood C.
Yeah, I totally understand. I’m the same way when I’m doing my research on an episode. It’s fun to do the writing, but then you gotta go in and look for the grammar half of the problem. When you’re writing, you’re doing this based off of your experience in the field and within your professional world, and that’s how your kind of channeling it into your books? Or are you going out and doing research and studies or are you doing kind of a mixture of everything when you’re doing your material?
Sierslev
So, it’s this one’s a bit different. So, there’s actually a lot of studies in this, because I also had to understand how other people are working with it. So even though there’s not it, it’s a combination of how you work with creativity in an advertising marketing context, of course. But it’s also an in-house, so I so both our own study where we talked to more than 1000 people on the challenges they face having an in-house agency, how they are organized and so on. So actually, there’s a study in here and there’s a lot of books reading on, yeah, human behavior and creativity as such and yeah. So, so this one’s different because the first two books were more focused or based on, my own experience and actually just being writing down all the mistakes I made along the way. So, people shouldn’t have to do them themselves.
Hollywood C.
That’s awesome. I have a very silly question I ask all of my guests on the show. So, if you had an unlimited budget and a client who was willing to give you free reins over the scopes and parameters of your project what would your dream project look like? Whether it’s marketing a house, a landscape, any sort of project?
Sierslev
Gonna stay in my marketing world, and I would do something, you know, if it was a marketing project and I had, I would do something spectacular. I mean, look at what Red Bull is doing. They do crazy stuff. They don’t- [they] never do marketing. They always do something like, what’s his name? Felix something jumping out of a balloon or uh, something crazy like that and everybody will notice that. So, instead of, you know, instead of spending all your money on small banners and social media post, I would do something big, and I don’t have that idea right now or the budget.
Hollywood C.
No, I totally understand. Where can everybody find you? Find your company or if they would like to buy your book and learn more -where can they get that information?
Sierslev
So yeah, so our company is called Zire, with a Z, Agency, Zite.agency, even though we’re not really an agency, but we didn’t have the.com. Or they can Google the Win-Win-House also the or the winwinhouse.com, which is the book. So, I think that’s the easiest or they can reach out on LinkedIn, and I will answer questions. I always do that whenever people want advice or need anything just reach out. I’m happy to help. So, if they have questions or so on or want the report once it’s done. It’s gonna be, we’re still needing, need a few days, but it will be done in in March. So, there’s a lot of interesting insights in that one I think.
Hollywood C.
One, I think, well, that’s awesome. Well, I am so excited to have you on today. Thank you so much for joining. This has been a great talk. Is there any sort of last minute things or topics you wanted to talk about or any, any last parting thoughts?
Sierslev
No, I mean, I mean if you’re just coming into marketing. I think everybody should actually do that do this. So, I’m part of a small startup in the US called Data Classroom, and we don’t have any money, apart from what we put it in ourselves, and that’s really a great lesson. So, you know, when we’re working with big companies like Lego or something like that, you always have big budgets. But it’s actually, really something you can learn from to have something and spend your own money. On a, you know, say this headline is funny, but is it like $100 funny? $100 of my own funny, or do I wanna go safe? Because it teaches you a lot about how you know how things work, how the platforms work, what’s possible and so on. So, so find your own niche project, do something, and try to sell it and try to use your own money and learn from that. I was like that’s the greatest advice I give my students is just trying to set up an account and try to test out and see what’s actually possible. Yeah, and how and how great are your ideas? Are you willing to put your money where your where your mouth is. Sorry, if that’s not the saying.
Hollywood C.
Thank you so much for being on the show. I greatly appreciate it. It’s been great to have you!
INTERVIEW END
Thank you so much for joining me again. Just remember that there is another episode coming out at the same time on the Oldest Park in the World, so please make sure to go check that out. I will have links to his book, as well as his sites and all of Kasper’s information on the blog post within 24 hours. Check out the website to learn more.
As always- please rate, review, and subscribe everywhere you get your podcasts from. You can find me on Instagram at architecturecoffeeandink. Email the show at architecturecoffeeandink@gmail.com or the blog at architecturecoffeeandink.com. Architecture, Coffee, & Ink is a Hollywood C. Studios, LLC production. I am excited to meet with all my designers, dreamers, and DIY enthusiasts next time, but in the meantime,
May your coffee mugs be full, and your inkwells never run dry.
60 secs end song re-looped.
